Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (European Advertising Academy)

by HildeVoorveld (Editor), Martin Eisend (Editor), PeeterVerlegh (Editor)

• New

  Hardcover
  2015

  $128.60

  This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).