Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising: 5 (European Advertising Academy)

by ShintaroOkazaki (Editor), PatrickdePelsmacker (Editor), IvanaBusljetaBanks (Editor)

• New

  Hardcover
  2015

  $101.99

  Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.