Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising: 4 (European Advertising Academy)

by Micael Dahlén (Editor), Sara Rosengren (Editor), Shintaro Okazaki (Editor)

• New

  Hardcover
  2013

  $130.52

  � Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.