The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)

by Marc Opresnik (Author), Svend Hollensen (Author), Nils Bickhoff (Author)

• New

  Hardcover
  2014

  $63.09

  In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.