The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

New
Paperback
2014
$64.38

This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.

Synopsis

This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.

$64.38

Quantity

10 in stock

More Information

Format: Paperback
Pages: 500
Edition: 2nd ed. 2011
Publisher: Springer
Published: 29 Sep 2014
ISBN 10: 3642446043
ISBN 13: 9783642446047

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

New

$64.38

Synopsis

$64.38

More Information