Marketing Cases from Emerging Markets

by Dilip Mutum (Editor), Eva Kipnis (Editor), Sanjit Kumar Roy (Editor)

New
Hardcover
2013
$91.35

This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

Synopsis

This book features case studies related to marketing and business contexts in emerging markets. These will help students understand the issues unique to these markets (including BRIC countries) and to understand the dynamics of these countries.

$91.35

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 176
Edition: 2014
Publisher: Springer
Published: 16 Sep 2013
ISBN 10: 3642368603
ISBN 13: 9783642368608

Marketing Cases from Emerging Markets

New

$91.35

Synopsis

$91.35

More Information