Vertical Price Coordination and Brand Care: Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance (SpringerBriefs in Business)

by Dieter Ahlert (Author), Benjamin Schefer (Contributor), Dieter Ahlert (Author)

• New

  Paperback
  2013

  $57.71

  This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law.