by Christian Homburg (Author), Christian Homburg (Author), Heiko Schäfer (Author), Janna Schneider (Author)
This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system.
Format: Hardcover
Pages: 336
Edition: 2012
Publisher: Springer
Published: 01 Sep 2012
ISBN 10: 3642291686
ISBN 13: 9783642291685