Retail Category Management: Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning (Lecture Notes in Economics and Mathematical Systems)

by Alexander Hübner (Author)

• New

  Paperback
  2011

  $122.87

  Retail shelf management means cost-efficiently aligning retail operations with consumer demand. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices.