Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications (Studies in Fuzziness and Soft Computing)

by JorgeCasillas (Editor), Francisco José Martínez López (Editor)

• New

  Hardcover
  2010

  $175.37

  These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.