by Andreas Meier (Author), HenrikStormer (Author), ElizabethGosselin (Translator)
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.
Format: Paperback
Pages: 222
Edition: Softcover reprint of hardcover 1st ed. 2009
Publisher: Springer
Published: 19 Oct 2010
ISBN 10: 3642100392
ISBN 13: 9783642100390