eBusiness & eCommerce: Managing the Digital Value Chain

eBusiness & eCommerce: Managing the Digital Value Chain

by Andreas Meier (Author), HenrikStormer (Author), ElizabethGosselin (Translator)

Synopsis

This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.

$76.89

Quantity

10 in stock

More Information

Format: Paperback
Pages: 222
Edition: Softcover reprint of hardcover 1st ed. 2009
Publisher: Springer
Published: 19 Oct 2010

ISBN 10: 3642100392
ISBN 13: 9783642100390