Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

by ElgarFleisch (Author), ThorstenStaake (Author)

• New

  Paperback
  2010

  $83.07

  This book provides the insights required to effectively respond to counterfeit trade. It constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies.

• New

  Hardcover
  2008

  $107.96

  The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.