Optimal Bundling: Marketing Strategies for Improving Economic Performance

by Georg Wuebker (Editor), Andreas Herrmann (Editor), RalphFuerderer (Editor)

New
Paperback
2010
$166.58

Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.

Synopsis

Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.

$166.58

Quantity

10 in stock

More Information

Format: Paperback
Pages: 307
Edition: Softcover reprint of hardcover 1st ed. 1999
Publisher: Springer
Published: 09 Dec 2010
ISBN 10: 3642084591
ISBN 13: 9783642084591

Optimal Bundling: Marketing Strategies for Improving Economic Performance

New

$166.58

Synopsis

$166.58

More Information