The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

by George J. Siomkos (Author), Panos Mourdoukoutas (Author)

New
Hardcover
2009
$125.81

Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.

Synopsis

Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.

$125.81

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 118
Edition: 2010
Publisher: Springer
Published: 15 Oct 2009
ISBN 10: 3642021085
ISBN 13: 9783642021084

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

New

$125.81

Synopsis

$125.81

More Information