The Effects of Advertising on Brand Equity: A Case Study of Tribune: Effects of Advertisement on Brand Equity in Firms: Case Study of NIGERIAN TRIBUNE,a Major National Daily Newspaper.

The Effects of Advertising on Brand Equity: A Case Study of Tribune: Effects of Advertisement on Brand Equity in Firms: Case Study of NIGERIAN TRIBUNE,a Major National Daily Newspaper.

by Syed Ahmed (Author), Olugbenga Ashaolu (Author)

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Format: Paperback
Pages: 156
Publisher: Scholars' Press
Published: 09 Oct 2014

ISBN 10: 3639664485
ISBN 13: 9783639664485