Co-Branding as a Tool for Strategic Brand Activation: How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector

More Information

Format: Paperback
Pages: 112
Publisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG
Published: 26 Aug 2008
ISBN 10: 363907274X
ISBN 13: 9783639072747