What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of Communication Research

by JosefSeethaler (Editor), ElisabethKlaus (Editor)

• New

  Hardcover
  2016

  $70.91

  The book explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. The chapters written by international scholars for the first time show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the grand dame of market and motivation research.