by WalterEversheim (Editor)
New ideas for new products will not guarantee new markets. This book is an innovation roadmap for the planning and release of new products, covering new methods for creativity, market analysis, evaluation, technology forecast and decision making.
Format: Hardcover
Pages: 444
Edition: illustrated edition
Publisher: Springer
Published: 02 Oct 2008
ISBN 10: 3540857265
ISBN 13: 9783540857266