by Leon Zurawicki (Author)
Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.
Format: Hardcover
Pages: 230
Edition: 1st Edition.
Publisher: Springer
Published: 09 Sep 2010
ISBN 10: 3540778284
ISBN 13: 9783540778288
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