Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

by OliverGassmann (Author), Gerrit Reepmeyer (Author), Maximilianvon Zedtwitz (Author)

• New

  Hardcover
  2008

  $90.77

  Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.