Elements of Multinational Strategy

Elements of Multinational Strategy

by KeithHead (Author)

Synopsis

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.

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More Information

Format: Paperback
Pages: 208
Edition: 1
Publisher: Springer
Published: 14 Nov 2007

ISBN 10: 354074438X
ISBN 13: 9783540744382