
by RichardSykes (Editor), EberhardAbele (Editor), Gernot Strube (Editor), UlrichNäher (Editor), TobiasMeyer (Editor)
Global production and purchasing operations create a platform for entry into new markets. However, it takes considerable effort to plan and implement a sustainable globalization strategy; this comprehensive handbook will help in that task.
Format: Hardcover
Pages: 401
Publisher: Springer
Published: 13 Dec 2007
ISBN 10: 3540716521
ISBN 13: 9783540716525