Product Customization

by Lars Hvam (Author), Lars Hvam (Author), Niels Henrik Mortensen (Author), Jesper Riis (Author)

• New

  Hardcover
  2008

  $125.57

  For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. It is based on the experience gained from more than forty product configuration projects in companies providing customers with tailored products and services.