Conjoint Measurement: Methods and Applications

by Anders Gustafsson (Editor), Andreas Herrmann (Editor), Frank Huber (Editor)

• New

  Hardcover
  2007

  $167.85

  A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).