by Michael Shaw (Editor)
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
Format: Illustrated
Pages: 736
Edition: Softcover reprint of the original 1st ed. 2000
Publisher: Springer
Published: 16 May 2000
ISBN 10: 354067344X
ISBN 13: 9783540673446