Handbook on Electronic Commerce (International Handbooks on Information Systems)

by Michael Shaw (Editor)

• New

  Illustrated
  2000

  $89.63

  The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.