Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

by Thorsten Hennig-Thurau (Editor), Ursula Hansen (Editor)

• New

  Illustrated
  2000

  $63.75

  This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.