WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points: Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised ... / Lecture Notes in Artificial Intelligence)

by Myra Spiliopoulou (Editor), JaideepSrivastava (Editor), RonKohavi (Editor), Brij M . Masand (Editor)

• New

  Paperback
  2002

  $63.02

  In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.