International Direct Marketing: Principles, Best Practices, Marketing Facts

by Manfred Krafft (Editor), JürgenHesse (Editor), JürgenHöfling (Editor), Diane Rinas (Editor), KayPeters (Editor)

• New

  Hardcover
  2007

  $62.52

  This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.