by RainerBusch (Author), Margarete Seidenspinner (Author), Fritz Unger (Author)
By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.
Format: Hardcover
Pages: 260
Publisher: Springer
Published: 30 Oct 2006
ISBN 10: 3540373225
ISBN 13: 9783540373223