Marketing Communication Policies

Marketing Communication Policies

by RainerBusch (Author), Margarete Seidenspinner (Author), Fritz Unger (Author)

Synopsis

By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing.

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20+ in stock

More Information

Format: Hardcover
Pages: 260
Publisher: Springer
Published: 30 Oct 2006

ISBN 10: 3540373225
ISBN 13: 9783540373223