by Vincenzo Esposito Vinzi (Editor), Wynne W. Chin (Editor), Huiwen Wang (Editor), Jörg Henseler (Editor)
This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Format: Hardcover
Pages: 812
Edition: 2010
Publisher: Springer
Published: 01 Oct 2008
ISBN 10: 3540328254
ISBN 13: 9783540328254