by Andrei Postoaca (Author)
By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Format: Hardcover
Pages: 157
Publisher: Springer
Published: 13 Dec 2005
ISBN 10: 354029029X
ISBN 13: 9783540290292
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