by G . Festel (Editor), A . Kreimeyer (Editor), U.Oels (Editor), M .von Zedtwitz (Editor)
A detailed examination of China's increasingly important chemical and pharmaceutical industry. Numerous case studies describe how western companies, such as BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing their market entry in China.
Format: Hardcover
Pages: 295
Edition: illustrated edition
Publisher: Springer
Published: 22 Jun 2005
ISBN 10: 3540225447
ISBN 13: 9783540225447
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