by JoachimScharioth (Editor), Margit Huber (Editor), Martina Pallas (Editor)
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality.
Format: Hardcover
Pages: 174
Edition: 2004
Publisher: Springer
Published: 22 Jan 2004
ISBN 10: 3540206914
ISBN 13: 9783540206910