Putting Stakeholder Management into Practice

Putting Stakeholder Management into Practice

by JoachimScharioth (Editor), Margit Huber (Editor), Martina Pallas (Editor)

Synopsis

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality.

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More Information

Format: Hardcover
Pages: 174
Edition: 2004
Publisher: Springer
Published: 22 Jan 2004

ISBN 10: 3540206914
ISBN 13: 9783540206910