The Customer Centric Enterprise: Advances in Mass Customization and Personalization

by Mitchell M . Tseng (Editor), Frank Piller (Editor)

• New

  Paperback
  2003

  $227.30

  Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.