by D . Quinn Mills (Editor), Alexander H . Kracklauer (Editor), Dirk Seifert (Editor)
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.
Format: Hardcover
Pages: 273
Publisher: Springer
Published: 08 Aug 2003
ISBN 10: 3540002278
ISBN 13: 9783540002277