Collaborative Customer Relationship Management: Taking CRM to the Next Level

Collaborative Customer Relationship Management: Taking CRM to the Next Level

by D . Quinn Mills (Editor), Alexander H . Kracklauer (Editor), Dirk Seifert (Editor)

Synopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.

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More Information

Format: Hardcover
Pages: 273
Publisher: Springer
Published: 08 Aug 2003

ISBN 10: 3540002278
ISBN 13: 9783540002277