by Jens Diehlmann (Author), Joachim Häcker (Author)
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
Format: Hardcover
Pages: 268
Edition: 2nd ed.
Publisher: Oldenbourg Wissenschaftsverlag
Published: 24 Apr 2013
ISBN 10: 3486723324
ISBN 13: 9783486723328