Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty

Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty

by Michael D. Johnson (Author), Paul Weidmann (Contributor)

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Format: Paperback
Pages: 380
Edition: Softcover reprint of the original 1st ed. 1997
Publisher: Gabler Verlag
Published: 31 Jul 2012

ISBN 10: 3322845117
ISBN 13: 9783322845115