by Flevy Lasrado (Author)
Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Focusing particularly on the United Arab Emirates (UAE), the author offers practical suggestions for improving and enhancing innovation, and ultimately achieving results. Both creativity and innovation have become pillars for leveraging competitive advantage in recent years, and therefore this book is a vital read for anyone engaged in ensuring sustainable development in organisations, particularly those within the Middle East.
Format: Hardcover
Pages: 208
Edition: 1st ed. 2019
Publisher: Palgrave Macmillan
Published: 08 Dec 2018
ISBN 10: 3319991205
ISBN 13: 9783319991207
Flevy Lasrado is Assistant Professor of Business Excellence and Quality Management systems at the University of Wollongong in Dubai, UAE. Her research interests revolve around organisational excellence in a range of settings, and she has published over 40 publications which include research monographs, books, journal articles, conference papers and book chapters. Flevy is a qualified EFQM assessor, as well as having been an assessor for the Dubai Quality Award and the UAE Innovation Awards.
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