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Digital Business Models: Driving Transformation and Innovation

Digital Business Models: Driving Transformation and Innovation

by Annabeth Aagaard (Editor)

  • New

    Hardcover 2019

    $219.55
Synopsis

This innovative edited collection explores digital business models (DBMs) and theories to contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, implementation and value creation, customer and data protection processes of DBMs in different contexts.

$219.55

Quantity

20 in stock

More Information

Format: Hardcover
 Pages: 288
 Edition: 1st ed. 2019
 Publisher: Palgrave Macmillan
Published: 29 Jan 2019
ISBN 10: 3319969013
ISBN 13: 9783319969015

Author Bio

Annabeth Aagaard is Associate Professor at Aarhus University, Denmark, where she conducts research in digital and sustainable business models, innovation management, and open innovation. She is Research Director of Centre for Business Development at Aarhus University, which carries out international research and projects combining business development and digital technologies. In addition, she is the CEO and owner of the consultancy company, KnowledgeHouse, which has designed and implemented strategies and development projects among top 100 companies in Scandinavia. She has 20 years of experience working in these fields, drawing on her experiences in the academic, public, and private sectors, where she was formerly a manager and management specialist. She has published nine textbooks and management handbooks and over 200 scientific papers, conference papers, and public articles in total on management, business development, innovation, and sustainability. Her scientific research is published in acclaimed, peer-reviewed journal articles, including the Journal of Product Innovation Management, Creativity & Innovation Management, and the Scandinavian Journal of Management.