Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges

Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges

by Rajagopal (Editor), RajaGopal (Editor), RameshBehl (Editor), Rajagopal (Editor), Ramesh Behl (Editor)

Synopsis

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today.
Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century.

The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.

$183.80

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 482
Edition: 1st ed. 2019
Publisher: Palgrave Macmillan
Published: 30 Oct 2018

ISBN 10: 3319946129
ISBN 13: 9783319946122

Author Bio

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, MA. He has authored 54 books and over 400 research papers. Rajagopal is Editor of several academic journals.

Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.