Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

by Cornelius Herstatt (Editor), Cornelius Herstatt (Editor), Rajnish Tiwari (Editor)

$127.75

Save:$11.70 (8%)

Quantity

10 in stock

More Information

Format: Paperback
Pages: 268
Edition: Softcover reprint of the original 1st ed. 2017
Publisher: Springer
Published: 04 Jul 2018

ISBN 10: 3319835092
ISBN 13: 9783319835099