Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

by Cornelius Herstatt (Editor), Cornelius Herstatt (Editor), Rajnish Tiwari (Editor)

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2018
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Format: Paperback
Pages: 268
Edition: Softcover reprint of the original 1st ed. 2017
Publisher: Springer
Published: 04 Jul 2018
ISBN 10: 3319835092
ISBN 13: 9783319835099

Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

New

$134.43

$134.43

More Information