Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

by Simon Kelly (Author), Paul Johnston (Contributor), Stacey Danheiser (Contributor)

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Format: Paperback
Pages: 219
Edition: Softcover reprint of the original 1st ed. 2017
Publisher: Palgrave Macmillan
Published: 13 Jul 2018

ISBN 10: 3319833332
ISBN 13: 9783319833330