Services Marketing Cases in Emerging Markets: An Asian Perspective

Services Marketing Cases in Emerging Markets: An Asian Perspective

by Bang Nguyen (Editor), Sanjit Kumar Roy (Editor), Dilip S. Mutum (Editor)

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Format: Paperback
Pages: 196
Edition: Softcover reprint of the original 1st ed. 2017
Publisher: Springer
Published: 22 Apr 2018

ISBN 10: 3319814125
ISBN 13: 9783319814124