Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

by Christiane Prange (Editor)

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Format: Paperback
Pages: 240
Edition: Softcover reprint of the original 1st ed. 2016
Publisher: Springer
Published: 20 Jun 2018

ISBN 10: 3319804995
ISBN 13: 9783319804996