Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)

by Francisco J. Martínez-López (Author), Rafael Anaya (Contributor), Rocio Aguilar (Contributor), Sebastián Molinillo (Contributor)

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Paperback
2019
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Format: Paperback
Pages: 264
Edition: Softcover reprint of the original 1st ed. 2016
Publisher: Springer
Published: 27 Mar 2019
ISBN 10: 3319796844
ISBN 13: 9783319796840

Online Brand Communities: Using the Social Web for Branding and Marketing (Progress in IS)

New

$65.21

$65.21

More Information