Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Management for Professionals)

by VanessaRatten (Author), Vanessa Ratten (Author)

• New

  Hardcover
  2018

  $91.93

  This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.