by Barrie Gunter (Author), Barrie Gunter (Author)
This book explores the different factors that can influence a new movie's prospects at the box office. While box office revenues represent only part of a movie's earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about.
Format: Hardcover
Pages: 280
Edition: 1st ed. 2018
Publisher: Palgrave Macmillan
Published: 25 Mar 2018
ISBN 10: 3319718029
ISBN 13: 9783319718026