by Arthur Asa Berger (Author), Arthur Asa Berger (Author)
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.
Format: Hardcover
Pages: 156
Edition: 1st ed. 2018
Publisher: Palgrave Macmillan
Published: 08 Dec 2017
ISBN 10: 331969684X
ISBN 13: 9783319696843