Leading Pharmaceutical Innovation: How to Win the Life Science Race

by Gerrit Reepmeyer (Author), Alexander Schuhmacher (Author), Gerrit Reepmeyer (Author), Alexander Schuhmacher (Author), Oliver Gassmann (Author), Max von Zedtwitz (Author)

• New

  Hardcover
  2018

  $30.20

  This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.