by Gregory Ferrell Lowe (Foreword), JonathonHutchinson (Author)
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries.
Format: Hardcover
Edition: 1st ed. 2017
Publisher: Palgrave Macmillan
Published: 06 Oct 2017
ISBN 10: 3319662864
ISBN 13: 9783319662862